OUR APPROACH

WHY ADGORITHM EXISTS

We help decision-makers slow down, get clear, and choose the responsible next move
before spending more.

No hype. No vague “do-more” plans.  
Just clear thinking you can trust.

Adgorithm watermark
Founder Vision

Why I Built Adgorithm This Way

I don’t build client rosters — I build partnerships
rooted in clarity.

I built Adgorithm because too many teams spend on marketing before they’re clear on the problem they’re actually trying to solve — and end up confused, overwhelmed, or chasing answers after the fact.

My work is about getting clear before spend: what you’re solving, what you’re testing, how success will be measured, and what the responsible next step actually is.

Fit isn’t about budget size. It’s about alignment — shared standards, honest conversations, and the willingness to make real marketing decisions instead of reacting to pressure or noise.

— Denise Kovaleski, Founder
NO FLUFF. NO GIMMICKS.
CLARITY-FIRST STRATEGY —ENGINEERED FOR ENGAGEMENT.
AUDIENCE FIT

WHO WE’RE BUILT FOR

We do our best work with leaders responsible for marketing decisions — who want clarity before committing more budget.

Man standing in a workshop environment, representing growth-minded businesses.

Growth-Minded Local Business

Brick-and-mortar businesses ready to move beyond DIY marketing — and get clear on where strategic investment actually makes sense before spending.

Business professional sitting at a desk

THE PROFESSIONAL BRAND

Professionals ready to clarify how their expertise should be positioned — and what kind of marketing investment is actually warranted at this stage.

Small businesswoman at her workstation

The Mission-Driven Business

Founders and startups driven by purpose who need clarity on strategy and messaging — so their efforts support real traction, not just good intentions.

County executive sitting at a desk

The Public Impact Organization

Tourism boards, county agencies, and nonprofits that serve broad communities with lean resources. They need branding and marketing direction that earns trust, builds credibility, and supports public mission goals with clarity.

Podcasters sitting in front of microphones

The Brand-Ready Creator

Creators with momentum who are ready to clarify their brand system and revenue direction — before investing further in content, platforms, or promotion.

OUR VALUES

WHAT WE STAND FOR

Strategy should create clarity — not confusion.
These principles guide how we think, how we work, and who we choose to work with.

Clarity icon

Clarity Before Action

Clarity is a prerequisite to responsible marketing.Before spend or execution, we define the real problem, success metrics, and the next decision that matters.This isn’t a nice-to-have — it’s the work.

Partnership icon

Strategic Partnership, Not Vendor Work

We don’t operate as an order-taker. We partner strategically — aligned to your goals, accountable to outcomes, and clear on boundaries.No blind execution. Decisions are made with context.

Long-term growth icon

Long-Term Thinking Over Short-Term Wins

We prioritize durable progress over quick wins. Fewer distractions. Fewer reactive decisions. Momentum that compounds.
Sustainable growth over short-term metrics.

Data-driven icon

Tailored, Evidence-Led Strategy

No templates. No recycled frameworks.Strategy is built from your context, guided by evidence, and focused on real decisions.
It should fit the business — not the other way around.

next step

READY FOR STRATEGIC CLARITY?

If you’re responsible for marketing decisions and want clarity before committing more budget, this is the next step.

See the Spend Readiness Assessment
Paid engagement. Fixed scope. Decision-focused.